About Us

Our Philosophy At Pure It's Me, we believe that highly effective skincare shouldn't be a luxury. It should be a daily essential accessible to everyone. We started with a simple question: Why does effective, science-backed skincare cost so much?

The industry is full of misleading claims and overpriced bottles. We decided to change that. We are here to bring a revolution of Transparency, Efficacy, and Affordability.

Science-Backed, Not Just Trends We don't chase trends; we trust science. Every bottle of Pure It's Me is formulated with high-purity active ingredients like Alpha Arbutin and Hyaluronic Acid at concentrations that actually work.

• Medically Reviewed: Our formulations are developed under the guidance of medical experts to ensure they are safe, effective, and gentle on Indian skin.

Why "Pure It's Me"? Because we believe in showing you the pure truth.

• No Hidden Nasties: Fragrance-free, Paraben-free, and Cruelty-free.

• Full Transparency: We tell you exactly what is in your bottle and how much (e.g., 2% Alpha Arbutin).

• Fair Pricing: By cutting out the middlemen and fancy marketing, we bring you premium serums at ₹299, not ₹500+.

Our Promise To provide you with skincare that is honest, simple, and gives you the confidence to say, "It's Pure, It's Me."